DIESEL is an innovative international brand pioneering new styles, fabrics, manufacturing methods and quality control to guarantee outstanding products. Founded by Renzo Rosso in 1978, its mission is to create a brand for independent people who follow their own unique path in life, and for those style-makers who express their individuality by the way they dress. Now part of global youth culture, DIESEL is sold in more than eighty countries worldwide with an extensive collection of jeans, clothing and accessories.